The century-old war between soft drink kings Coca-Cola and Pepsi will undoubtedly continue, but for this year’s battle, it’s clear which company has outdone the other in in regard to branding. According to Effie Worldwide’s annual Effectiveness Index, Pepsi has
Without thoughtful design, a hasty march into website and digital marketing may lead legal professionals down the wrong path. Clients have always wanted lawyers with experience. Traditionally reputation alone drove people to good attorneys. Then clients like everyone else, began
Ranchers literally burn a brand on the tail end of their livestock to prove their rightful owner. (Still do. Don’t worry; no animals were injured in the making of this blog post.) If you think about it, corporate branding is
Robots aren’t just heading from the “off-world colonies” to the global workplace–they’re already here. The remake of Blade Runner shows how remarkably “futuristic” the present has become. There may be no “replicants” roaming earth, but arguably higher, artificial, intelligence is
One way to define branding is as deliberate differentiation. Branding requires that you make very specific, thoughtful decisions about how you are creating that differentiation. Most differentiation isn’t really deliberate – it’s just a point a view, or a reason
Striking a balance between intuition and data American Business lore is rife with anecdotes of the entrepreneur who followed his/her gut – against all of the odds and naysayers – built a multi-million dollar brand. But if gut instincts –
Marketing experts will tell you that there’s no time like the present to kick the identity of your brand and its message into high gear. To start, you can ask yourself a few questions which is key to getting
Report finds companies focused on their culture are better long-term partners than bottom-line watchers. Companies are no longer judged on what the say, but rather on what they do. This is why whatever services or products you are selling,
Why You Need to Take Charge of Your Company’s Culture How would you describe your company culture? Would your team describe your company culture in a similar way? It’s critical to know that these descriptions are aligned. Take time
There are different opinions about this, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Invest our product because it’s better than theirs.” (or
