Logos, Logotypes, Symbols, Signatures, and Monograms

Kerry Grady Founder, Design Principal

There’s a lot of confusion when it comes to the differences between logos, logotypes, symbols, signatures and monograms. While many brand and marketing experts have a basic understanding of the nuances within the definitive applications of brand identity, most non-designers


First Impressions

Thalia Kalodimos Sr. Writer, Producer

You just interviewed someone (and you can’t help but notice) they have a pierced tongue. Maybe you think that: “They are so fearless, adventurous, creative”; “The experience must have been incredibly painful, and tooth brushing might be just as bad”; or, “This person


Delving Deeper to Unlock Values

Lynn Yoong Client Ambassador

At Grady Campbell, we’re constantly drilling down to uncover the foundation of a strong brand. Gresham Partners, a nationally recognized independent wealth management firm based in Chicago, is a client that exhibits a strong brand. We decided to delve a little deeper


Novum Structures

Thalia Kalodimos Sr. Writer, Producer 

It’s been said the optimist sees a glass half-full; the pessimist says it’s half-empty; but the experienced engineer will tell you the glass is twice the size it needs to be.   Novum Structures is a world class structural design


The Domain Name Game

Thalia Kalodimos Sr. Writer, Producer 

June, 2012, marked a milestone in the internet’s addressing system. That’s when the 22 or so generic domain names we’ve come to know (like .com, .org, .edu) met literally thousands of new suffixes from around the world.   (ICANN) The


The Value of Video

Thalia Kalodimos Sr. Writer, Producer 

We all grew up screen stars…of holiday videos (or uh-hum…blown out, black and white or faded blue Super 8 films, depending on our generation, and the skill of our parental auteurs.) We’ve seen how moments in time can stand still,


Made In America

Kerry Grady Founder, Design Principal

It’s 2014: black, nerd glasses are cool…and made-in-America is back again. Parade Magazine says, “Sometime in the next year, the line outside your local Apple Store may not be for the latest iPhone or iPad—it may be for a new


“The Why” of Branding

Thalia Kalodimos Sr. Writer, Producer 

There is no EHarmony for business. So how do you get someone to want your brand, buy into your business story, and build a soul connection?   According to Adweek’s Cristoph Becker, it’s not brands people are responding to today,


It’s All in The Name

Lynn Yoong Client Ambassador

Advantix, Advantis, and Advanta. Actuant, Equant, and Reliant. Why are there so many sound-alike names? The simple answer is this: most of the good names are taken. Between the rising tide of start-ups on one hand, and a flood of