There’s a lot of confusion when it comes to the differences between logos, logotypes, symbols, signatures and monograms. While many brand and marketing experts have a basic understanding of the nuances within the definitive applications of brand identity, most non-designers
Your logo is a visual representation of everything that your company stands for. Has your logo become dated or taken a back seat to other representations of your company’s identity? Is there confusion about what you do, what you stand
You just interviewed someone (and you can’t help but notice) they have a pierced tongue. Maybe you think that: “They are so fearless, adventurous, creative”; “The experience must have been incredibly painful, and tooth brushing might be just as bad”; or, “This person
At Grady Campbell, we’re constantly drilling down to uncover the foundation of a strong brand. Gresham Partners, a nationally recognized independent wealth management firm based in Chicago, is a client that exhibits a strong brand. We decided to delve a little deeper
It’s been said the optimist sees a glass half-full; the pessimist says it’s half-empty; but the experienced engineer will tell you the glass is twice the size it needs to be. Novum Structures is a world class structural design
June, 2012, marked a milestone in the internet’s addressing system. That’s when the 22 or so generic domain names we’ve come to know (like .com, .org, .edu) met literally thousands of new suffixes from around the world. (ICANN) The
We all grew up screen stars…of holiday videos (or uh-hum…blown out, black and white or faded blue Super 8 films, depending on our generation, and the skill of our parental auteurs.) We’ve seen how moments in time can stand still,
It’s 2014: black, nerd glasses are cool…and made-in-America is back again. Parade Magazine says, “Sometime in the next year, the line outside your local Apple Store may not be for the latest iPhone or iPad—it may be for a new
There is no EHarmony for business. So how do you get someone to want your brand, buy into your business story, and build a soul connection? According to Adweek’s Cristoph Becker, it’s not brands people are responding to today,
Advantix, Advantis, and Advanta. Actuant, Equant, and Reliant. Why are there so many sound-alike names? The simple answer is this: most of the good names are taken. Between the rising tide of start-ups on one hand, and a flood of
