Law Firm Branding: Design Thinking v. “AI”

Thalia Kalodimos Sr. Writer, Producer

Without thoughtful design, a hasty march into website and digital marketing may lead legal professionals down the wrong path. Clients have always wanted lawyers with experience. Traditionally reputation alone drove people to good attorneys. Then clients like everyone else, began


Top Digital Transformation Trends for 2018

Alissa Woockman Team Partner, GCI Digital / Proteus

Digital transformation simply means using technology to make your business better. That business has certainly made eventful leaps in the last year. Companies are realizing that the only way to meet the high expectations of customers is to utilize technology.


There’s Nothing Artificial About GCI Intelligence

Thalia Kalodimos Sr. Writer, Producer

Robots aren’t just heading from the “off-world colonies” to the global workplace–they’re already here. The remake of Blade Runner shows how remarkably “futuristic” the present has become. There may be no “replicants” roaming earth, but arguably higher, artificial, intelligence is


How to Reimagine High-Value Web Development

Joseph Knecht Managing Director, GCI Digital / Proteus

You don’t have to write the Kelley Blue Book to know different car makes and models offer different levels of design quality and user experience. The Kia, Camry and Cadillac, for example. All great cars, but you’re going to get


Beyond the Object: Nintendo Switch Review

Nathan Grady Designer

Hello and welcome to the first of Grady Campbell’s product review series where we will examine some of our favorite things. As designers and developers, we seek to explore and understand the deeper connections between people, ideas and objects. Join


Raising Our Content IQ

Lisa Stojak Content Marketing Specialist

Not so long ago, it was relatively easy to understand what people read, watched and listened to. There were four television networks, magazines and newspapers, radio and billboards. Marketers knew where to advertise to reach their audiences. If you wanted


Rethinking Paper in the Digital Age

Kerry Grady Founder, Design Principal

There’s been a lot of research into the print versus digital debate. Last year, The Association of Magazine Media published a white paper titled “What can neuroscience tell us about why print advertising works?”, a summation of the findings of


How Design and Branding Influence Behavior

Kerry Grady Founder, Design Principal

One way to define branding is as deliberate differentiation. Branding requires that you make very specific, thoughtful decisions about how you are creating that differentiation. Most differentiation isn’t really deliberate – it’s just a point a view, or a reason