Without thoughtful design, a hasty march into website and digital marketing may lead legal professionals down the wrong path. Clients have always wanted lawyers with experience. Traditionally reputation alone drove people to good attorneys. Then clients like everyone else, began
Ranchers literally burn a brand on the tail end of their livestock to prove their rightful owner. (Still do. Don’t worry; no animals were injured in the making of this blog post.) If you think about it, corporate branding is
Digital transformation simply means using technology to make your business better. That business has certainly made eventful leaps in the last year. Companies are realizing that the only way to meet the high expectations of customers is to utilize technology.
Robots aren’t just heading from the “off-world colonies” to the global workplace–they’re already here. The remake of Blade Runner shows how remarkably “futuristic” the present has become. There may be no “replicants” roaming earth, but arguably higher, artificial, intelligence is
Even though the fictional character Forrest Gump didn’t always seem very smart, in the end he was smarter than all of us and achieved goals most only dream of. He knew that life is unpredictable, but that didn’t stop him.
You don’t have to write the Kelley Blue Book to know different car makes and models offer different levels of design quality and user experience. The Kia, Camry and Cadillac, for example. All great cars, but you’re going to get
Hello and welcome to the first of Grady Campbell’s product review series where we will examine some of our favorite things. As designers and developers, we seek to explore and understand the deeper connections between people, ideas and objects. Join
Not so long ago, it was relatively easy to understand what people read, watched and listened to. There were four television networks, magazines and newspapers, radio and billboards. Marketers knew where to advertise to reach their audiences. If you wanted
There’s been a lot of research into the print versus digital debate. Last year, The Association of Magazine Media published a white paper titled “What can neuroscience tell us about why print advertising works?”, a summation of the findings of
One way to define branding is as deliberate differentiation. Branding requires that you make very specific, thoughtful decisions about how you are creating that differentiation. Most differentiation isn’t really deliberate – it’s just a point a view, or a reason