The Power of Design Thinking

Kerry Grady Founder, Design Principal

Design thinking sounds like a slogan created by a management consultant. Actually, it’s a problem-solving approach used by designers for decades. Knowing what the customer wants is not a skill that comes naturally to engineers who develop software for big


Following Instinct

Kerry Grady Founder, Design Principal

Striking a balance between intuition and data   American Business lore is ripe with anecdotes of the entrepreneur who followed his/her gut – against all of the odds and naysayers – built a multi-million dollar brand. But if gut instincts


Business Decision Makers invest in Strong Cultures.

Kerry Grady Founder, Design Principal

Report finds companies focused on their culture are better long-term partners than bottom-line watchers.   Companies are no longer judged on what the say, but rather on what they do. This is why whatever services or products you are selling,


When it Comes to Company Culture: Make it Intentional.

Juli Crabtree Director, Brand Dev.

Why You Need to Take Charge of Your Company’s Culture   How would you describe your company culture? Would your team describe your company culture in a similar way? It’s critical to know that these descriptions are aligned. Take time


Branding and Marketing: What’s the Difference?

Kerry Grady Founder, Design Principal

There are different opinions about this, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Invest our product because it’s better than theirs.” (or


The Creative Mind: Thinking Systematically

Kerry Grady Founder, Design Principal

I chose the path of design because I wanted to spend my career talking to and working with creative minds. Over more than thirty years I have seen genius evolve and lethargy set in. This may seem overly romantic and unfair,


Design Influences: Josef Müller-Brockmann

Thalia Kalodimos Sr. Writer, Producer

LeBron James makes it look so easy. (Okay, Stephen Curry might have made it look even easier at this year’s NBA finals.) They fly though the air, with the greatest of ease, and get middle schoolers and middle agers all


Design Influences: Massimo Vignelli

Thalia Kalodimos Sr. Writer, Producer

Kerry Grady descends from a family tree that is a colorful mixture of Irish, German, Welch and Dutch ancestors. But his “Design DNA” is more defined: American, Swiss and definitely a dash of Italian. (This is Part 2 in our


Logos, Logotypes, Symbols, Signatures, and Monograms

Kerry Grady Founder, Design Principal

There’s a lot of confusion when it comes to the differences between logos, logotypes, symbols, signatures and monograms. While many brand and marketing experts have a basic understanding of the nuances within the definitive applications of brand identity, most non-designers